The campaigns led by FAFECA are powerful levers for raise awareness, mobilize and transform mindsets. They aim to promote the consumption of local products, to inform about regional opportunities such as the AfCFTA and to enhance the role of women in the economic and social development of the Central African Republic.
Each campaign is designed as a collective movement that brings together women entrepreneurs, institutions, the media, and citizens. Messages are disseminated through various channels (fairs, radio, social media, local workshops) to reach a broad audience, both in urban and rural areas.
FAFECA's campaigns have already raised awareness more than 25,000 people and helped to strengthen the pride of Made in RCA. They allow women to better position their products, consumers to value local production, and decision-makers to take into account the challenges of women's entrepreneurship in their public policies.
To give more visibility to local products and strengthen national pride through promotional and labeling campaigns.
To inform about the opportunities offered by the AfCFTA and regional markets to enable women entrepreneurs to broaden their horizons.
Encourage each consumer to support the local economy and become an agent of change by adopting behaviors that favor Central African products.
The campaigns are open to all: women entrepreneurs, associations, cooperatives, consumers, institutions and partners. They aim to mobilize the whole of society around women's empowerment and products made in the Central African Republic.
They combine several tools: local awareness-raising in communities, media broadcasts (radio, press, social networks), organization of fairs and participation in national events.
The campaigns help to increase the visibility of local products, raise awareness among thousands of people about economic issues and influence public policies to create a more favorable environment for women's entrepreneurship.
Become part of a network of over 3,200 women entrepreneurs committed to transforming the economy and promoting Made in CAR.
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